The Additive Advantage Podcast
In today’s volatile markets, organizations face a brutal balancing act: the relentless pressure to innovate faster while maintaining operational excellence. Additive manufacturing (AM) was supposed to be the game-changer. But for many companies, it’s become a slow burn of money, time, and credibility.
We’ve seen it up close: $4 million spent, 18 months passed, a dozen engineers assigned—and still no outcomes. Pilots stall. Production doesn’t scale. ROI never makes it to the P&L. If you’re a GM or SVP who championed AM and now find yourself watching money burn while results slip away—you’re not alone.
The truth? Most companies treat additive as a technical side project, handed to engineering and isolated from the business, with the expectation it will somehow deliver like magic. But innovation without execution is just expense.
That’s where the Additive Advantage Model comes in—and this podcast brings it to life.
Hosted by Shon Anderson and Dani Mason, with a combined 20 years of additive manufacturing experience, The Additive Advantage Podcast brings you real conversations with industry leaders who have been in the trenches of transformation. These aren’t fluffy tech chats—they’re straight-talk interviews about what it really takes to make additive deliver.
The Additive Advantage Podcast
EP 03: Execution Beats Ideas: Leading Technology Initiatives That Actually Work
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Most technology initiatives don’t fail because the technology doesn’t work. They fail because execution is underestimated.
In this episode of The Additive Advantage, we sit down with Todd Gagne—former Concur executive, serial entrepreneur, and founder of Wildfire Labs—to talk about what it really takes to move strategic initiatives from idea to impact.
Todd brings experience from early-stage startup failure, enterprise-scale growth, and hands-on work helping leaders turn ideas into real businesses. The conversation spans additive manufacturing, AI, leadership, and systems thinking, with one consistent theme: technology succeeds or fails based on people, alignment, and execution.
This conversation reinforces a simple truth: no matter how advanced the technology, success is determined by people, incentives, and execution. Leaders who understand this—and act on it early—build organizations that can adapt, scale, and win.
If the real challenge for you is turning insight into execution—and you want to talk through what this looks like in your organization—you can find us at: https://www.b9c.com/additiveadvantage
About the Show
The Additive Advantage Podcast explores what it really takes to turn additive manufacturing into a scalable, performance-driven business capability. Hosted by Dani Mason and Shon Anderson, the show features real conversations with leaders accountable for outcomes — not hype.
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Follow The Additive Advantage Podcast on Apple Podcasts and Spotify, watch full episodes on YouTube, and follow us on LinkedIn to stay up to date on new episodes and insights.
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About the Hosts
Hosted by Dani Mason and Shon Anderson, industry leaders with deep experience in technology and additive manufacturing.
